Your ad spend should be doing a lot more for you.
You’re not imagining it… Your ads should be working harder than they are. Most brands are leaving serious money on the table, not because they’re doing everything wrong, but because a few key things are set up incorrectly.
That’s fixable. And it usually doesn’t take as long as you’d think.
I build campaigns that are grounded in data, built for your margins, and managed by someone who actually gives a damn about your results.
533%
Achieved a 533% revenue growth year-on-year in fashion ecommerce through ROAS optimised campaigns.
30%
Drove a 30% growth in client leads by leveraging strategic ad placements to reach their key audiences.
Hi, I’m Sonia —
Founder & Paid Ads Strategist
I’ve spent over 10,000 hours running paid media for brands you know — McCain, Princess Polly, Priceline, HESTA. I know what it takes to scale campaigns properly, and I know exactly where most brands are quietly losing money.
Now I take everything that works at that level and bring it directly to ecommerce and lead generation brands who are ready to grow. Without the agency price tag that usually comes with it.
Built different. On purpose.
When you work with me, you’re not getting handed off to an account manager. You’re working directly with the person who has run campaigns for some of Australia’s biggest brands — and who treats your budget like it’s their own.
Direct access. Always.
You’ll have my number. You’ll get real answers. You won’t spend three days waiting for someone to forward your question to the person who actually knows. I work with a small number of clients specifically so I can give each one the attention they deserve.
I treat your budget like it’s mine
I’ve worked with big budgets at agency level. I know exactly how easy it is to spend money without accountability. I don’t do that. Every dollar has a purpose and every decision gets explained — in plain English.
Third I’ve already solved the problem you’re trying to fix
The campaign structure, the creative testing framework, the audience strategy — I’ve built all of it before, at scale, for brands you recognise. You’re not the first stop on my learning curve.
Brand portfolio
I didn’t learn paid ads on small budgets and crossed fingers. I learned them on brands Australians shop with every day — which means I know exactly what works, what doesn’t, and how to get you there faster.
Princess Polly (Fashion e-commerce)
HESTA (Lead generation)
Tafecourses.com (Education)
Petal & Pup (Fashion e-commerce)
Biome (Sustainable product retailer)
Dodo (Telecommunications)
Priceline (Health & Wellness)
McCain (FMCG)
Goodlife (Fitness)
You’ve got better things to do
Your ad account shouldn’t need you hovering over it. When it’s built right, it works while you sleep, while you’re with customers, and while you’re doing literally anything else. That’s what these services are designed to give you.
Meta & TikTok Ads Management
Full-funnel Meta campaigns built to find new customers and convert them — from cold prospecting through to retargeting. I handle the strategy, the build, the creative briefing, the testing, and the monthly reporting. You just watch the results.
Google Ads Management
Search and Shopping campaigns that capture high-intent buyers at the exact moment they’re ready to purchase. I manage keyword strategy, bid management, feed optimisation, and performance reporting — all tied directly to your revenue goals.
Personalised Marketing Approach
Not sure why your ads aren’t working? I’ll audit your entire paid media setup — Meta, Google, tracking, attribution, creative — and give you a clear, prioritised action plan. No jargon. No fluff. Just exactly what needs to change and why.
Free tips, every week
Every week I post paid ads tips, platform updates, and the kind of honest advice most agencies keep to themselves. No fluff. No gatekeeping. Just useful stuff for ecommerce founders who want to understand their own marketing.
Ready when you are
I only work with a handful of brands at a time — not because I'm trying to be exclusive, but because doing this properly takes focus. If you think we might be a good fit, I'd love to hear from you.
